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Registration of a trademark is an important step in protecting your intellectual property and establishing your exclusive rights to use the brand in the marketplace. Registration of trademark should be done if the brand name or logo is distinctive and unique and should also be considered based on the following aspects:

• It's generally advisable to start the trademark process as early as possible and prior to the launch especially if you have a unique and distinctive brand name or logo. This helps establish your ownership and prevent others from using a similar mark.
• We advise conducting a trademark search to make sure your mark isn't already in use or registered. To avoid spending additional money on your brand if you can't protect it in the future.
• If you're planning to expand your business into new markets or geographical areas, it's wise to consider trademark registration before entering those markets. This helps safeguard your brand against unauthorised use and potential conflicts with existing trademarks.
• If you've been already operating business without a registered trademark but are gaining public exposure and recognition, it's crucial to prioritise trademarking your brand. This helps build brand value and prevent others from benefiting from your reputation.

Consult with a qualified intellectual property lawyers at Bookmark IP and we will guide you through the process and ensure the best IP protection for your brand.

Whether your invention is patentable requires assessment of various criteria such as:

• Your invention must be novel or new and not disclosed or publicly available before the filing date of the patent application. Prior art searches can help determine if similar inventions already exist. It's important to evaluate both existing patents and non-patent literature to assess the novelty of your invention.
• Your invention should involve an inventive step that is not obvious to someone skilled in the field and must be unique and not obvious to existing technologies or ideas. Your invention must offer a significant improvement or solution to a problem that is not readily apparent.
• Your invention should have a practical application and be capable of being made or used in some form of industry.
• Different countries have specific requirements regarding patentable subject matter. Generally, inventions related to processes, machines, compositions of matter, and useful improvements to existing technologies can be patentable. However, laws may vary, and certain categories like abstract ideas, laws of nature, or naturally occurring substances may not be patentable.

Assessing patentability requires a comprehensive understanding of patent law and the specific details of your invention. Consult with our patent attorneys for a thorough analysis, prior searches, and we will guide you through the patent application process.

Patents and designs are kinds of intellectual property protection, but they differ in terms of scope of protection. Patents protect inventions or new and useful processes, machines, compositions of matter, or improvements thereof. They cover functional and technical aspects of innovations, such as new technologies, methods, or products whereas Designs protect the visual appearance, aesthetics, or ornamental aspects of a product. They cover the unique shape, configuration, pattern, or ornamentation of a product's appearance.

To obtain a patent, an invention must meet criteria such as novelty, non-obviousness, and industrial applicability. Detailed disclosure of the invention and its technical aspects is required while to register a design, it must be new and possess a unique visual appearance.

If someone is using your trademark without your permission, you may do the following to protect your rights and enforce your trademark:

• You can start collecting evidence of the unauthorised use of your trademark.
• We will help you do the rest.
• In the meantime, continuously monitor the marketplace for any further instances of trademark infringement. Regularly search online platforms, trade directories, and industry publications to ensure your trademark is not being misused. If you come across any new infringements, we can help you.

Contact us at Bookmark IP and and we will help you protect your trademark rights!

The cost of registering a trademark in different countries and can vary significantly depending on several factors, such as the target country, the number of classes the applicant wants to register their trademark under, and other miscellaneous expenses such as services of a trademark representatives. If you are unsure or are confused, please do not hesitate to contact us to discuss at Bookmark IP.